The Good Standard is our ethical guide that calls out brands to secure social and environmental responsibility and embrace transparency. To avoid ‘greenwashing’, we check on businesses’ practices and verify how they measure up to their values.
By applying The Good Standard, we aspire to help improve the quality of goods and services available by increasing brand accountability. It is possible to improve the current sustainable market only through our conscientious demands as this urges brands to do better and motivates them to incorporate sustainable business practices.
In our review process, we rely on information provided by the brands and/or visit the production site to investigate further. Brands begin by filling an extensive questionnaire devised on our principles of transparency and accountability. This questionnaire inquires about the brand methodology with regards to the product, process and packaging. All of this information is then translated into a summarised and objective report. It is our assumption that the brands provide accurate information that helps us prepare an unbiased inspection.
Our review parameters look into three main aspects – Product, Process and Packaging, which is explained below. These aspects act as a guide to our approach in examining various brands. Read on to learn more about how we define our ethical categories.