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We have been friends for a very long time and always encouraged each other when we started our own sustainability journeys; From discussing swaps to being anxious about not doing enough to support the planet. There have also been times we have been made fun of and mocked by people who thought that the small changes we brought about are grave inconveniences.

This motivated us to start building a community to be able to learn, grow, share, support and feel supported which eventually led us to creating The Good Route: a space where we encourage positive change, leading low impact lives and embracing mindful living.


How it began…

We wanted to build a community of changemakers and the pandemic gave us time that led to our initiative, Sustainability Stories Forum (SSF). Through SSF, we learnt from all the extraordinary people we interacted with since its inception, which inspired us to start The Good Route.

The Good Route was created with an aim to highlight ethical efforts taken by individuals or businesses and unite people committed to environmental and social responsibility. Through our blog: The Good Journal, we explore the themes of sustainable living and making conscious choices. Being curious about the ethics of our purchases, led us to start The Good Directory through which we continue to support brands that incorporate sustainable values, thus enabling you to make mindful consumption choices.

While we continue to advocate conscious living habits, we also bring to you tools that encourage mindful living practices through our latest launch — The Good Marketplace.


Where we are now…

In this new chapter, we intend to promote mindful practices that encourage you to tune into nature. With the hustle and bustle of modern living, focusing on our well-being is a fulfilling journey that will help us stay more engaged in the present. We believe that habits have the transformative power to nourish and heal the mind and body. By making a conscious shift in our thinking, habits and daily rituals, we can achieve our maximum potential. 

At our Marketplace, we have responsibly created products that help you achieve your daily wellness goals. The products and the brand that you choose to use are an extension of your personal impact on earth. With sustainability at the core of our values, we set out to thoughtfully design products that are good for you and gentle on the environment.


Anushree Biswal & Niranjana Oza,
Founders of The Good Route