Controversial is a brand with an intention to create a difference in the men’s fashion industry. The brand believes that customers should pay not just for a brand’s name but also for the values it upholds. The brand is eco-conscious with a focus on durability, quality and minimalistic design.

Controversial’s shirts are made in organic Egyptian cotton or linen and are priced affordably. Their products also come with a 100 washes guarantee and the items in the premium and prestige collection are built to last for 10 years.