Maati

Maati is an ethical fashion label by Neha Kabra, making clothing for women that are adjustable, skin friendly and ecologically responsible. They follow a zero waste policy where they upcycle yarns, use natural dyes and work with local craftsmen from different parts of the country.

The fabric is either handloom khadi made by the Ganai family in West Bengal and uses minimal water and no electricity. The other natural power-loom fabric they use is upcycled from waste cotton yarns. The colors used in the dyeing process as and hand block printing, used by the label are sourced from nature.

Rating

We rate Maati as Valuable for working at the grassroot level near Jaipur. Most of their seamstresses, quality controller and sample in-charges are women of the same village. All their garments are zero waste, handmade and the colours are naturally sourced hence making every piece slightly different and unique.