Niraa

Niraa, a Hindi word literally translates to purity, transcends the beauty and imperfection that nature celebrates. The clothes are created with an intention of shunning away the notions of having a perfect body and cherishing age-old traditional textile methods.

The brand offers anti-fit clothing for women of all shapes and sizes that appreciate slow fashion. Drafted on soft imperfect unique natural fabrics, Niraa’s pieces celebrate the perennial craftsmanship of weavers. Each piece is unique in its inception, is sustainable and created with love.

Rating

Niraa is rated as Valuable because of their ideology around perennial and classic fashion. Niraa was created with an intention of shunning away the notions of having a perfect body, their anti-fit and relaxed silhouettes fall beautifully on bodies of all shapes and sizes without being clingy. These, one of a kind pieces can be cherished and worn delightfully even after 10 years irrespective of varying sizes of a female body.

How we rate

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www.Niraa.co

Product

Niraa’s products are all handmade from unique natural fabrics and toxin free dyes with a strong focus towards body positivity.

Process

Niraa provides for gender equality, fair wages and provide a safe work environment for their employees. Their production techniques are low carbon impact as most of the work is made diligently by hand.

Packaging

The brand is committed to 100% plastic free packaging that is made out of recycled paper and is compostable.