Urban Creative

Urban Creative is an endeavor to adapt our homes to a more sustainable and green way of life. They design and make earth-friendly home and kitchen products based on three key guiding principles of a minimalist design, locally sourced and sustainably produced. Current offerings from the brand include home essentials like bento bags, beeswax wraps and home fragrances.

Brinda Ayer, the founder and principal designer at Urban Creative, is an environmental planner and architect by training. She has extensive experience in sustainable development and environmental conservation. Urban Creative is a result of her love and passion for beautiful, sustainable and green homes.

Rating

We rate Urban Creative as Favorable as the brand aims to provide sustainable alternatives for home and kitchen products to inspire eco-consciousness. They also generate minimal waste and donate some of their waste to farmers and upcycle the rest.

How we rate

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www.urbancreative.co.in

Product

The brand’s products are handcrafted from materials that are organic and cruelty free. They have designed the products to keep them functional while minimizing wastage. This applies to how they size & design their products, cut fabrics and reuse waste.

Process

Urban Creative supports fair living wages, employee benefits, gender equality and racial/religious inclusivity. They source all their materials locally to not only reduce their carbon footprint but also to support the local economy.

Packaging

Urban Creative’s products come with 100% plastic free packaging, they use recycled paper wrap and/or stuffing. All their packaging is biodegradable, compostable or recyclable.